Case Study: Transforming DAVACO’s Brand with High-Impact Promotional Solutions

Client: DAVACO

Challenge

DAVACO, a company with 25 years in business, struggled with inconsistent brand management and outdated promotional strategies. Their ordering relied on basic vendors supplying low-impact items like pens and trinkets, which failed to leave lasting impressions or align with their market presence. They needed a cohesive brand identity and high-value promotional products to compete with larger rivals at trade shows and beyond.

Solution

The Global Mark developed a comprehensive brand guide and voice guide to unify DAVACO’s identity, alongside a company store for streamlined branded staff apparel and products. For their sales team, we created premium leave-behinds: a matte magnetic closure box containing a custom injection-molded tape measure with a domed decal, paired with a tri-folder highlighting the “Measuring Success” campaign. At trade shows, our custom-printed travel umbrellas became a standout, drawing crowds and outperforming competitors’ low-value items like pens and tote bags, while our focus on high-impact products like fleece jackets and work-site banners elevated their market presence.

Results

The revitalized brand and promotional strategy transformed DAVACO’s market impact. The custom umbrellas had attendees lining up at trade show booths, and the premium leave-behinds strengthened sales engagements, aligning DAVACO with and surpassing larger competitors. The Global Mark’s creatively driven, results-measured approach empowered DAVACO to project a modern, cohesive brand that resonates with clients and drives success.